Multilingual Integrated Campaign

As concept creator and lead strategist, I leveraged the universal word 'soda' to create the first English-Spanish radio campaign that seamlessly engaged both audiences. The culturally resonant approach delivered strong sales results, secured contract renewal, and won national award showcasing my ability to transform cultural insights into commercially successful, industry-recognized creative work.

Award: 2009 Best of Show ADDY® Award, American Advertising Federation